What does downtime actually cost your business?
When the internet drops, card processing and online orders drop with it — or the phones stop ringing and email stops flowing. Most consumers won't dig for cash at the register, they'll place their online order with a competitor, and your team's productivity grinds to a halt. Drag the numbers to match your business and see the yearly bleed next to the price of preventing it.
Your business
Estimated annual bleed
≈ per outage · per month
▶ How this is calculated
We estimate the revenue exposed during an outage, then count only what realistically walks away — not every dollar. Online orders don't queue up and arrive later; they fail or go to a competitor's app. Card customers who won't pay cash leave, while cash payers are unaffected. We also add idle labor — your team stays on the clock during an outage, so wages for the share of that time they can't work is money spent for no output.
exposed = hourly sales × timing × minutes/60 → online orders lost + in-store card sales lost + idle staff time.
idle labor = staff on shift × hourly wage × minutes/60 × % they can't work
Defaults sit deliberately at the conservative end of published figures — grounded sources put retail losses near $89/hour (Rural Business Coalition, 2026) and around $250/hour for a typical retail location, rather than the inflated "per-minute" claims that circulate among vendors. Crucially, this number excludes the hidden cost of lost regulars and reputation, so treat it as a floor, not a ceiling.
Stop the bleed for less than one outage a month.
Plug-and-play LTE failover — $42.99/month — keeps card processing and orders running when your line drops.
